Divot Solves A Golf Clubs Marketing Problems In One Simple Package

A Golf Club is just like any other business…it needs to market itself to customers to be successful.

A Golf Club needs to keep it’s current members engaged and happy, so they stay as members.

They also need to find new members, and/or bring in public players in order to grow.

Golf Club’s know that they need to market itself to achieve these goals, but this then creates questions…

Are we capable of producing quality marketing ourselves?
If not…whom do we engage to do the marketing?
How do we know we can trust them?
What will the marketing content be?
Ultimately…how much will it cost?

WHAT YOU GET

Full length Episode at The Vintage

1 x Full Episode

20 – 30 min. duration

We create a full length Documentary style video following Andrew as he experiences the Club firsthand. He gives the audience an insightful, and honest introduction which gives the viewer a perfect starting point from which to begin their journey. Andrew engages with key personnel at each club. This might be the club PGA Professional, a long standing staff member, or a resident “legend” who can give the viewer an insiders picture of what the club is like. We’ll also encounter real life members, who love and play the course every day. We’ll get a taste of what they love and maybe what they fear, all the while travelling with Andrew as he discovers the individuality of each Golf Club.

This full length documentary style feature is the cornerstone of the package we create for you.

Firstly, it will be the main video we feature on our own DIVOT Youtube channel. This Channel will be a go-to place for Australian Golfers looking for local content, and will generate potentially 100,000’s of views into the future. This will allow each featured club to expand their marketing message, over time, to an ever increasing audience that is DIFFERENT to the clubs existing audience.

This full length feature can also be used in its entirety on in house TV’s at the club, in room TV’s in accomodation, or aired on a Club’s own Youtube, or social Channel.

This full length feature will then be cut-down to create other valuable assets (detailed below).

1 x Website Video

3-5 min. duration

This shorter version is generally used by our clients as a first point of contact with viewers to give them a taste of what they can expect at your club, and is generally featured front and centre on the home page of their website.

It is “cutdown” from the main full length version, and features a small selection of the best moments from the full length version.

Website Video at The Vintage

3 examples of our Social Media Clips

Square format for instagram posts / Facebook

Widescreen format for YouTube

Portrait format for instagram stories or YouTube Shorts

up to 100 x Social Media clips

10 – 45 sec. duration

That’s up to 2 videos to post each week for 1 year!

Cut-down from the Episode edit, we create up to 100+ individual social media clips for you to publish across your social media channels.

One of the main problems any business faces when engaging in social media marketing is continually producing posts that engage audiences, and are high in quality.

By extracting each small moment from the Main Episode, and creating a social media post from it, we can provide a Golf Club with 100 or more individual video clips. These clips have a high end consistent look and feel, they are engaging and entertaining, and they encourage viewers to want to see more.

A club can be certain that they have enough content for a certain period (up to 2 years at 1 video post per week). All social media clips can be formatted to suit any format:

Widescreen for YouTube
square for instagram
portrait for instagram stories or YouTube shorts

DONT HAVE A SOCIAL MEDIA STRATEGY?  

LET US DO IT FOR YOU

We believe our package of social media clips – used correctly – has huge potential for generating new customers at golf clubs…

BUT

We understand not all golf clubs have their social media strategy set up.

We can help you get your social media channels set up:

  • Youtube
  • Instagram
  • Facebook

We’ll help you publish and manage your content, we’ll ensure your content is getting views, and generate data which you can then use to direct your marketing activities.

Secondary Video

Many of Australia’s best golf courses have extended their business to include world class facilities such as Pro-Shops, Golf Simulators or fine dining restaurants.

Our package includes creating stand alone videos for these seperate business offerings. Social media clips will also be created from these videos, adding to the number and variety of clips available.

2 examples of our Secondary Videos

Chateau Elan Spa at The Vintage

New Golfing Simulator and Pro Shop at Wyong Golf Club

Course Flyover at Wyong Golf Club

Course Flyover

Every Golf Club needs a well shot course flyover.  Members love to get a new perspective on the course they love (or hate), and new players and visitors love to see what they are in for when they arrive to play your course.

Expert narration from Andrew Daddo, gives the audience guidance on how to best play each hole, and what obstacles to avoid.

Over 100+ High Quality Original Images

From one video shoot we can produce 100’s of stunning, original, professional photographs for you to use across your website, social media accounts, or digital platforms. Tell your story visually on your website, and keep your followers constantly connected on your social accounts with fresh, beautiful original images.

Check out a selection of our High Quality Images

Packages start at $15,000

Transparent Pricing

One of our guiding principals at DIVOT is to deliver value for money.

We want the game of golf to grow in Australia, and we want the golf courses we partner with to benefit from our connection.

We’ve priced our package so that we are rewarded for our years of experience in our respective fields – you can rest assured that you are getting the best performance and interaction on camera, and that the production quality of the content is as good as, if not better than TV production.

We’ve also priced the package at a level that a golf club can easily generate sales (memberships or green fees) to cover the initial cost. For example, a golf club charging $1500 memberships only needs to generate 10 extra sales to cover the cost of the package.  This could be new memberships, or enticing current members, who are thinking about dropping their membership, to instead stay with the club.

We believe that the video content we produced, when used well to market the club, can easily generate enough sales to cover the initial cost of the package – and generate considerable profit for several years after the content has been utilised.

Our video content will remain relevant for  3 – 5 years, so the potential gain from this marketing package is considerable.

We spend considerable time creating the best content possible

3 days of filming at your location + 1 month of editing

DIVOT will spend 3 days at your location filming content, with 3 crew members

CREW

  • Andrew Daddo – content creator / on screen presenter
  • Glenn Leahy – content creator /camera operator
  • Camera operator 2 / sound recordist

Once filming is complete DIVOT will spend 1 month completing the editing of your content package.